AMP stands for an accelerated mobile pages project.
AMP ads are being improved in terms of revenue for better performance. Three years ago AMP Project Responsive Design / Mobile-first movement came to the peak. Better mobile web traffic for consumers was the only objective of the project at that time. It was mostly successful in accomplishing this, but Publishers wonder – the reason for UX being on pages that could not be monetized?
In today’s time, AMP ads are proving to be very beneficial in generating revenue of Publishers because, with the help of these, users can stick to your content in large numbers. It helps generate maximum revenue, and this is the reason that it is becoming popular.
Optimized strategies are implemented by the publishers like MailOnline Advertising to maximize their revenue, on their AMP pages. The effect of doing this can be seen as a 6 x increase in AMP Revenue was seen on their respective site Metro After adjusting there AMP monetization strategy to include server-side unified auction using Prebid.
There is another AMP partner named India today which is revealing the importance of AMP significantly from its past data. It sees 23% more revenue on their pages having AMP in comparison to the pages not having AMP.
Let’s see some more data of previous years about AMP. It will show you the impact of AMP more clearly:
1. About 6 million dollars earned per week via ads AdSense and AdX demand for AMP ads.
2. There were more than 30 million domains that were having AMP pages to enhance their performance.
3. Publishers’ revenue was increased 3x per day since last year Only through AMP pages.
And many more figures revealing the importance and Impact of AMP are there. Thus knowing about the importance of AMP pages we are now going to discuss it in detail.
Why should you try AMP?
It is an open-source project and Google has created it. There are some of the pros and cons which you can see.
A significant advantage of adopting AMP is that it can help you get into the search results improving the accessibility of your content.
The significant difference between AMP and non-AMP pages is that AMP pages are designed to load very quickly thus having an advantage over non-AMP pages.
According to more studies done on these, it reveals that AMP pages proved to place higher than non-AMP pages.
Gizmodo, as well as Wired Magazine, have seen tons of new visitors due to their AMP pages. You can use the infrastructure of the content taken from your site.
AMP will strip down the CSS, Compress images.
It will strip away a lot of unnecessary design which will help in the improvement of your page, and it uses lazy loading to make sure that the content is the first thing people see. The AMP page format is streamlined.
How Google Analytics and AMP work together?
Before some time, Google Analytics didn’t play well together and were not in integration with one another, but recently Google announced a big integration between AMP and Google Analytics which Increases the popularity of AMP even more.
When a visitor went it from an AMP page to your standard website, then Google Analytics didn’t report them accurately, creating some problems at a time.
Sometimes it would treat the visit as it has two separate sessions. That was the same visitor going from one page to the next so that should not be the case.
In other words, the activity in both should have been merged, and they should have only counted as a single session, and they had solved this problem already.
Google Analytics will correctly record Visited as the same user ID will be shared back and forth now.
Google used to do these changes automatically, so you didn’t have to do any extra of your own.
Google smoothly performs this update in the background so that it would be easy for you to get the changes done without being any extra efforts done from your side. That would be true if you have already hooked the two together.
You have to know your way around GitHub to set a few extra features To enable Google Analytics as an automatic AMP plugin does not contain them.
Seeing the ad networks, there are over a hundred networks that provide the demand for AMP ads today.
It was all about how to get AMP and Google Analytics to work together and after the integration between AMP and Google Analytics, it becomes so easy to do so.
- Fast Fetch Rendering
It is nothing but just the mechanism that allows ads to be loaded on empty pages. The ad loading process is 2.7 seconds faster.
It is done by letting the page make add request early and retrieving the advertisements and only rendering them when the ad Slot is in users view
Another advantage of fast feature and ring is that it increases variability and enhances the User experience of your ads just making it more convenient for the viewers.
Ads on the AMP pages affected one by only render when they are likely to be viewed by users.
AMP announces a feature named Real-time configuration, and the function of this feature is to allow the Publishers to augment add a request with first party and a third party.
For ads on AMP pages, RTC is combined with a private server, and this allows the Publisher’s Able to access header bidding demand through AMP fast fetching. The head of the commercial operation, Metro.co.uk reported that the publisher Noticed a 6X increase in MP Revenue on their site after adding the Predib server to their AMP monetization mix.
In order to use RTC on your advertisements, the ad network must aid to RTC. RTC allows up to 5 callouts targeting service for each ad slot.
2. Render on Idle
This feature is a ride up version of fast fetching fast fashion renders ads that are in the first three few points on the page.
Moreover reading 12 viewports ports worth of ads will compromise rendering of another page elements like our content etc.
So the feature activates only when no other page content is in the process of being retrieved or rendered and the browser file is idle.
Some tests were made with Publisher to analyze the data for the same and making a judgment over it. 13% increase in Impressions per page 2015 in clicks and viewable queries from the feature.
For the Publishers using double click AMP ad tags, the function is currently available. It works with demand partners that support AMP and fast fetch.
3. Built-in Consent Elements
AMP Project released two updates that might let publishers build user controls and manage the alternatives via a replacement AMP component.
This allows the publishers to:
- Identify if the user should be asked to interact with the control: By specifying an external URL or another amp component to work out if the user is going to be prompted to form a choice.
- Make the user’s setting available to elements on the AMP page to switch the page’s behaviour – By adding an HTML attribute, publishers can configure AMP elements to be blocked from loading if the user setting is unidentified or is during a negative state (that is, the user rejected).
- Capture the user’s consent decision: Currently, the individual choices are often either “accept” or “reject”; the buttons for these are often configured. The publisher also can implement a “dismiss” action (like a “close” button), which can end in neither state being set and therefore the user control remaining unresolved.
So when user consent is given, this is what makes it only to load ads. Additionally, elements are often further customized by vendors to possess more sophisticated behaviours that depend upon the user’s setting. Inspect the documentation for implementation.
AdSense and DFP/ADX support publishers may prefer to serve non-personalized ads to all or any users located within the European Economic Area (EEA), or they’ll prefer to serve ads selectively supported consent.
Spoiler alert: They’re designed for all sites:
AMP HTML ads are fast and safer than general ads”. They’re built using AMP-HTML and use many of the smart components that make AMP pages fast.
1. Speed: Up to 6x faster load time than standard ads. This is often often often because the ads are requested earlier within the page rendering process and displayed just before the user is on the brink of view the ad.
2. Lighter: AMP HTML ads bundle commonly used ad functionality to scale back the ad’s file size. AMP HTML ads consume lesser resources too. As an example, rather than ten separate trackers requesting their information in regular ads, AMP HTML ads collect all the info once and distribute it to any number of interested trackers.
3. Secure against Malware: It’s impossible to spread malware with AMP HTML ads because the ads are verified before being served. Because of this, advertisers can ensure secure user experience and positive brand perception.
AMP HTML ads are designed to figure on both AMP and non-AMP sites, across any device, during a sort of ordinary and artistic formats (like a carousel, parallax, lightbox et al.).
And if you’ve disillusioned with AMP already, it’s time to wish another inspect it. The AMP community is making its efforts towards making AMP ads-usual and thus the AMP HTML variety – perform better for users also as publishers. Faster ads mean better visibility, which further leads to increased revenue. Over 100 vendors already support the project, so there’s no lack of demand either.
Inspect the quick start guide, convert sort of your best pages into AMP, start monetizing. Just remember to ascertain and optimize.
How to use AMP traffic reporting to form extra cash
A study from Adobe says that nearly 38% of mobile users “will stop engaging with a site if the content or layout isn’t attractive.”
2/3rd of those people consider it the “most important aspect.”
The point is, you can’t afford to possess a nasty mobile experience. Good news: Google Analytics can already assist you in diagnosing this potential issue. For example, attend the “Audience” section and appearance under “Mobile.”
You don’t want a significant drop-off from one to the opposite. Usually, there wouldn’t be an enormous difference between the conversion rates on either device. There often are becoming to be, especially if your existing mobile experience isn’t cutting it. And this is the aim of analyzing AMP traffic. And that’s why we’re browsing all this trouble to line it up.
So we have to work out what’s happening, what’s working, what’s not, then we’d wish to compute the because of fix it.
For example, you’ll expect to work out high page views and equally high bounce rates for AMP content. At times you’ll find new AMP content by organic search. You browse around for slightly then you permit.Moreover, you should look marginally deeper, though.
Go past those vanity metrics to work out what proportion engagement or what percentage customers these pages are driving.
Keep in mind: engagement results in revenue.
If you’ve skilled these steps once, you would like to be ready to see AMP as a replacement referral source of traffic inside the “Acquisition” report.
The Bottom Line:
Many mobile websites are way too slow that let’s bounce rates up. Mostly it leads to reduced conversion rates on mobile devices. Wonder about the cost of opportunity involved. Taking a couple of percentage points hits can mean an enormous loss of revenue. Hence AMP- created to unravel this issue.
Extra code is that it stops you from fixing it once and for all. This creates a couple of additional hurdles, though. Many times you can’t see how your content is performing. Moreover, it created issues with how Google Analytics would report on your performance. It counts a visitor going from AMP to the leading site as two separate sessions.
All the info split into different visitors, and you’d lose that digital trail. Here you can integrate the two platforms to form sure your data passes smoothly from one to the opposite. The only remaining problem is getting AMP analytics acknowledged adequately within the first place.
Many content management systems have pre-built options. WordPress, as an example, features a few specialized ones. You would like to be ready to set these up with a couple of clicks. That way, you won’t need to pay a developer thousands of dollars to undertake to it manually. Sessions driven by AMP will start exposure as a replacement source or medium inside Google Analytics.
Similarly, you can treat it to organic search traffic to work out what percentage people are discovering your site for the first time. Joining the dots to your bottom-of-the-funnel data is that the only due to seeing if your investment is paying off.
Now you can start analyzing the trends. You’ll see which topics excel. You will be able to put your entire content strategy to drive even more results.
Now you have enough knowledge to check which AMP pages are going to perform well and utilizing this knowledge. You may excel to generate even better returns. This is what, which will make you stand better among the others in the field and provide you with a more significant edge.
With developed strategy and More Awarded, go and perform Outstanding.